The expert commission of the Patent Office has evaluated trademarks registered in Latvia and the European Union, selecting eight finalists for the “Trademark of the Year 2024” main award for the fourth quarter of last year. These are creative, expressive, and strong trademarks that will compete for the top prize in the competition.
In the category “Trademark of the Year for Latvia” under “Figurative Trademarks”, experts have recognized the “Latvia’s Cultural Capital 2025 – Cēsis” trademark as the best.
The figurative trademark “Cēsis – Latvia’s Cultural Capital 2025” is an adaptation of the design initially created for Cēsis’ application for the title of European Capital of Culture 2027. The logo is designed to convey a clear and understandable message to all—it symbolizes “2025” both as a number and as shining stars, just as Cēsis itself will shine.
The logo is minimalist, building on the strong existing visual identity of Cēsis city while incorporating star rays. This year, the municipality will implement a cultural program originally prepared for the European Capital of Culture 2027 bid, offering a large-scale cultural event cycle.
The winners are expected to be announced this spring.
This text has been automatically translated using artificial intelligence.
